It’s time to take your brand to a whole new level with carefully compiled and visually thrilling colours that will excite your customers and showcase your business’s personality. Get inspired by exploring these four stunning palettes that will encourage you to step away from the traditional and utilise the unexpected.
First, let’s take it back to the basics.
Do you want your brand to look laid back and inviting? Or do you perhaps want to emphasise your business’s environmental values or organic products? Then a natural, earth-inspired assortment is a great option for you. Promote a warm and harmonious atmosphere with earthy colours like rich brown, cream beige and terracotta. Palettes such as these tend to resonate with a variety of individuals and will make your customers feel at home while interacting with your company. They also promote a sense of trust and of rustic authenticity.
Earth shades are great neutral options. They allow for easy alterations to add a touch of flair that personalises them to your brand. If you want to modernise earth tones, try pairing them with a cool colour or something bright. Alternatively, if you’re looking for a more vintage vibe, focus on deep and warm colours.
Engaging with your company will be a breath of fresh air.
With all that’s going on in the world and in the busy lives of consumers, let your business be the place people come to feel that much-needed sense of calm wash over them. A combination of muted, natural shades – such as eggshell, baby blue and barely-there beige – form a refreshing, tranquil atmosphere that inspires positive associations with your brand, and will keep customers coming back and staying for longer.
Pair these colours with simple, serif fonts and uncluttered visuals to create a spacious, airy elegance. Additionally, stick to white and beige to create an ethereal mood that suggests eternal elegance and trusted knowledge.
Light and airy palettes are a hot trend. A style known as Coastal Granddaughter, which is reminiscent of Scandanavian Summer, currently sits at 70 million views on TikTok and is expected to make a recurrence. If you are considering a light and airy aesthetic for your brand, try engaging with shades that mimic these colours for optimal traction.
Let your users feel like kings and queens.
If you want your company to exert an air of timelessness and elegance, then jewel tones are the way to go. Deep, rich colours inspired by precious stones such as rubies, emeralds and sapphires create a bold, sophisticated tone for your brand that suggests a sense of tradition and trust. Consider your business incorporating shades such as Russian violet, Sacramento green and wine.
These colour palettes are often associated with royalty and the timelessness and grace that it has to offer. Why not pair these shades with silver or gold to mirror the glamour and excitement of the roaring 1920s? Alternatively, pair the palette with a neutral colour for more understated opulence or black to make a sophisticated, luxurious statement.
Your brand will be a feast for the eyes.
Step away from the traditional, expected colour combinations and instead create an energising, thrilling experience for your users with these combinations of bold, saturated shades. Think hot pink paired with arctic blue and lemon yellow. These palettes often compete with each other for your attention, creating a very distinct visual statement without needing cluttered visuals. Often these designs are purposefully over-stimulating to gain an audience's attention and they are undoubtedly effective.
Match these bold palettes with a neutral colour to create more comfortable and traditionally accepted visuals. Additionally, simple cartoon graphics, experimental designs and blocking of shades can couple very effectively.
Stay on top of the latest colour directions by following the style trends. The shade of the moment at Paris Fashion Week was hot pink, which goes perfectly with the increasingly popular and celeb favourite mango orange. What a way to make a daring, timely statement with your brand.
There are a number of aesthetic routes you can take when it comes to revitalising your business’s personality. Whether you’ve found a palette that suits your brand, or you’re looking for something a bit different, We Think Digital is ready to help you take that next step.
There are many user experience considerations and important associations when it comes to colour choices in branding. Furthermore, deciding how best to utilise shades to prompt optimal engagement and conversions can be an intricate process.
Visit our website today to get in touch with our marketing specialists, so that we can discuss what options are best for you and begin constructing a plan for your company.
