Dubbo Turf Club is a premier horse racing and training facility in Central West, NSW. A leader in country racing, they host 17 races per year including the prestigious Dubbo Gold Cup, Silver Goblet, Derby Day, and Melbourne Cup Day meetings. They have over 150 horses trained on-course and attract runners from across regional NSW and prominent Metropolitan and Provincial stables as well.
Dubbo Turf Club approached us with an exciting brief to build them a new e-commerce website that met the following criteria.
The site must be able to:
- Sell memberships, merchandise and tickets online
- Display their full racing calendar
- List upcoming events including races, meetings, hospitality events, etc
- Post the latest racing news
- Adequately showcase their great racing and hospitality venue
- Be easy for the staff internally to manage with minimal fuss and maintenance required.
What we did
- Built & launched a brand new responsive ecommerce website, built and hosted on a secure, proprietary platform that had the following:
- Safe & secure ecommerce payment gateway to sell their merchandise & memberships.
- Powerful content management system to manage news articles, events, products, etc.
- Seamless integration with 3rd party ticketing website to sell race day tickets.
- Easy-to-use editor to managing content across the website for their internal team.
